🔍 Tìm kiếm từ vựng
positioning strategy
Noun
chiến lược định vị, kế hoạch định vị
a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors
"The skincare brand 's positioning strategy revolved around its use of natural and hypoallergenic ingredients , positioning itself as the go-to choice for individuals with sensitive skin ."